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Starting your own company? Want to re-charge your comp plan? Need a marketing strategy that works! Difference 1: Direct Sales, Network Marketing, Party Plan or Multi-Level – it doesn’t make a difference. Dr. Keith Laggos believes a company in this industry must have marketing as its primary focus. From that perspective, you design your product lines, marketing strategy, compensation plan, budgets and business plan. After all, you can have the best products and compensation plan, but without a great marketing strategy to reach your primary product and opportunity markets, you are sure to fail. Dr. Laggos has worked with and seen tens of thousands of companies. The best products, the best compensation plans do not always succeed. The best marketing does! Difference 2: Many consultants try to keep their clients in the dark. By doing that they can keep them on retainer as long as possible. Others promise a lot, but deliver little or drag everything out so long that they don’t have to ever deliver everything promised. As the industry trade publication, we have heard and seen it all! As a former university professor, Dr. Laggos is a teacher first. He makes sure his clients not only know what to do, but why. His goal is to get them up and running as fast as possible. Every day and dollar spent in planning is a day and dollar less for marketing. Difference 3: Dr. Laggos believes that a consultant should help his clients to conserve their funds for their core function of marketing, instead of spending too much of their capital on consultant fees. Some consultants have 900 steps. That is 900 steps that they can charge you for and that is simply bogus. Dr. Laggos will help the client on tasks they can accomplish themselves, while bringing his vast expertise where the client needs the most help. This minimizes consultant fees, often saving tens of thousands in valuable capital. In spite of having the highest credentials, Dr. Laggos’ fees are among the lowest. As publisher of the industry trade publication for almost a quarter of a century, Dr. Laggos also knows all of the vendors, the good, the bad and the ugly. He can save you tens of thousands of dollars and months of time by avoiding many pitfalls. Dr. Laggos also negotiates the best prices possible. Unlike other industry consultants who take secret kickbacks from vendors, if he gets any compensation from vendors, he informs his clients of that – up front. This difference in integrity can also save you thousands of dollars.
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